How does the revenue engine work?
See how audience, acquisition, conversion, pricing, retention, and delivery create revenue.
System 01 · CFO System
See the business weekly. Decide with confidence.
We connect the financial model, unit economics, and operating metrics into one forward view—then use it with you to make the decisions that move the business.
SDCFO Operating View
Updated weekly
18-month cash outlookBase plan on track
Decision signalHiring capacity opens in Q4Model + operating plan aligned
ContributionVisible
ForecastReconciled
CashCurrent
Fourth StatementOperating levers connected to financial resultsRevenue engine · Unit economics · Capacity · Cash
The questions it answers
Three views every growing company needs.
The CFO System turns a complex business into a small set of connected economic questions your leadership team can manage.
SDCFOOperating
Statement
Cash runwayContributionCACLifetime valueCapacityForecast varianceRetentionConversion
Statement
Does growth create economic value?
Measure contribution, acquisition cost, lifetime gross profit, payback, and capacity by unit.
What happens to profit and cash next?
Connect operating assumptions to the P&L, balance sheet, cash forecast, and decision thresholds.
The complete operating view
From source systems to a weekly decision.
The CFO System is the decision layer. It is powered by the Accounting and Data Systems underneath it.
03Data SystemConnected, structured, finance-ready
02Accounting SystemClosed, reconciled, controlled
01 · CFO SystemIntegrated financial model
P&LBalance sheetCashDrivers
Unit economicsEconomic truth
Operating StatementManagement view
Weekly decisionsAction
Instrument the revenue engine
See how customers become contribution.
We define the operating rowsets, add them to the financial model, and connect the full path from audience to cash.
Operating metrics added to the financial model
SDCFO Operating Model
Revenue Engine
Marketing funnelQualified lead rateNew customer revenueConversion rate
Customer Rollforward
New customersRetained customersLost customersRetention rate
Unit Economics
Revenue per customerDirect cost per customerContribution per customerCustomer acquisition costLifetime gross profitLTGP / CAC ratio
Operating P&L
Gross collectionsRefund and discount rateNet revenueCost of revenueContributionContribution margin
Audience
Reach
Customers
New · Active · Retained
Unit Economics
Contribution Direct cost
Cash
$
Implemented and maintained
We build the system, then run the cadence with you.
Numbers to narrative
Understand the business story, operating model, priorities, and decision gaps.
System setup
Connect the model, metrics, reporting, and management definitions.
Victory plan
Build the forecast, scenarios, targets, and financial thresholds.
Weekly operating rhythm
Review current signals, decide, assign action, and adapt the plan.
Build the decision layer
See the business clearly enough to act.
Tell us which financial and operating decisions need a more dependable answer.
Build Your CFO System